Senior Performance Marketing Manager

I Turn Ad Budgets
Into Revenue Machines.

7+ years scaling brands across GCC & Egypt.

Meta · Google · TikTok · Snapchat · LinkedIn

Youssef Mostafa portrait
Revenue Target Achieved
SAR 135M
Delta Medical, KSA
Monthly Budget
SAR 600K+
0+Years Experience
SAR 0K+Monthly Budget
0%CPL Reduction
0%CVR Increase
0+Brands Served
01 — About

Performance Marketing Is Not a Cost — It's a Revenue Engine.

I'm Youssef Mostafa, a Senior Performance Marketing Manager specializing in building and scaling paid media strategies for ambitious brands across Saudi Arabia, UAE, Egypt, and the wider GCC region.

With hands-on expertise across Meta, Google, TikTok, Snapchat, and LinkedIn — and a track record managing budgets exceeding SAR 600,000/month — I don't just run campaigns. I engineer growth systems.

From healthcare giants like Andalusia Hospitals Group to e-commerce platforms and education brands, my work delivers one thing: measurable, scalable results.

Data-Driven Strategy

Every decision backed by numbers, not assumptions.

Full-Funnel Execution

From awareness to conversion, owned end-to-end.

GCC Market Authority

Deep understanding of Saudi, UAE, and regional consumer behavior.

02 — Services

What I Do Best

01

Performance Marketing Strategy

Full-funnel planning aligned with revenue targets across B2B & B2C.

02

Paid Media Management

Meta, Google, TikTok, Snapchat — end-to-end execution from setup to scale.

03

Lead Generation

Cost-efficient acquisition engines that compound over time.

04

Analytics & Reporting

GA4, GTM, Looker Studio dashboards that translate data into decisions.

05

E-Commerce Growth

Salla, Zid, Shopify — ROAS-focused strategies for GCC e-commerce brands.

Meta CAPI setup for Salla & Zid
06

Team Leadership

Building and managing performance marketing teams at scale.

03 — Case Studies

Results That Speak Louder Than Titles.

CASE / 01

Delta Medical Laboratories

Healthcare · KSA
Google Ads
Challenge

Scale lab services revenue across Saudi Arabia

SAR 135M
Annual Revenue Target Achieved
65%+
Revenue Contribution from Google Ads
SAR 5M
Annual Ad Budget Managed
What I Did

Led a full Google Ads strategy overhaul including Search, Display, and YouTube. Built structured keyword architecture targeting high-intent medical queries across all major KSA cities. Implemented conversion tracking and attribution models to accurately attribute revenue to paid channels.

CASE / 02

Andalusia Hospitals Group

Healthcare · GCC
Meta · Google · Snapchat · TikTok
Challenge

Reduce cost per patient lead while scaling volume across multiple GCC markets

-25%
Cost Per Lead Reduction
3 Markets
KSA · UAE · Egypt
Full-funnel
Awareness → Appointment → Show-up
What I Did

Rebuilt targeting architecture, implemented lookalike audiences from historical patient data, A/B tested creatives and landing pages, and established a reporting system for weekly performance reviews.

CASE / 03

E-Commerce Scaling

E-Commerce · GCC Markets
Meta · TikTok · Snapchat · Google Shopping
Challenge

Scale monthly revenue for GCC e-commerce brands on Salla and Shopify

+20%
Conversion Rate Improvement
SAR 600K+
Monthly Budget Managed
3–5x ROAS
Consistently across campaigns
What I Did

Built structured product catalog campaigns, implemented Meta CAPI and TikTok Pixel for server-side tracking, developed creative testing frameworks to identify winning ad angles per audience segment.

Meta CAPI setup guide for Salla & Zid
04 — Live Proof

Real Dashboards. Real Numbers.

Screenshots straight from Google Ads, Meta, TikTok, and Snapchat business managers — pulled from live accounts across GCC & Egypt.

Google Ads

Andalusia Hospitals — ALW

Verified
Google Ads dashboard — Andalusia Hospitals — ALW
55.2M
Impressions
1.17M
Clicks
21K
Conversions
SAR 1.29M
Spend

Multi-year search & display strategy driving qualified patient leads across Saudi Arabia.

Google Ads

Andalusia — KSA Kids Center

Verified
Google Ads dashboard — Andalusia — KSA Kids Center
1.11M
Clicks
16.5K
Conversions
SAR 119
Cost / Conv.
SAR 1.97M
Spend

Scaled pediatric services account with steady CPL improvements across 5+ years.

TikTok Ads

E-Commerce Brand — GCC

Verified
TikTok Ads dashboard — E-Commerce Brand — GCC
2.25M
Impressions
26.5K
Clicks
653
Conversions
$4.59
CPA

Full-funnel TikTok strategy hitting 2.46% CVR at a sub-$5 cost per purchase.

Snapchat Ads

Lifestyle Brand — KSA

Verified
Snapchat Ads dashboard — Lifestyle Brand — KSA
134K
Impressions
1,452
Swipe Ups
1.08%
Swipe Rate
4.2K
Video Views

Snap-native creatives delivering above-benchmark swipe rates on a lean test budget.

Meta Ads

Fashion DTC — Egypt

Verified
Meta Ads dashboard — Fashion DTC — Egypt
1,983
Conversations
EGP 3.02
Cost / Msg
EGP 5,990
Spend
Click-to-Message
Channel

Click-to-WhatsApp funnel turning Meta traffic into qualified sales conversations at scale.

Meta Ads

Apparel Launch — Egypt

Verified
Meta Ads dashboard — Apparel Launch — Egypt
1,012
Conversations
EGP 2.20
Cost / Msg
EGP 2,221
Spend
Active
Status

New product drop: optimized creative + audience stack hit EGP 2.20 per conversation.

Google Ads

Delta Labs — Multi-Market

Verified
Google Ads dashboard — Delta Labs — Multi-Market
463M
Impressions
6.19M
Clicks
339K
Conversions
SAR 12.5M
Spend

Enterprise-scale Google Ads account: 463M impressions and 339K conversions managed end-to-end across 4 years.

Google Ads

Delta Labs — Efficiency View

Verified
Google Ads dashboard — Delta Labs — Efficiency View
1.11%
Conv. Rate
339K
Conversions
SAR 2.03
Avg. CPC
SAR 12.5M
Spend

Continuous bid & creative optimization holding CPC at SAR 2.03 across 6M+ clicks.

Meta Ads

SCALEX — Lead Gen Stack

Verified
Meta Ads dashboard — SCALEX — Lead Gen Stack
32
Active Campaigns
5,691
Top Leads
200K+
Reach
EG • SA • OM
Markets

Multi-market lead generation engine running 32 live campaigns across leads, messaging, and engagement objectives.

Meta Ads

24K B2B — Saudi Arabia

Verified
Meta Ads dashboard — 24K B2B — Saudi Arabia
74
Campaigns
810K
Top Reach
1.8x
Avg. Frequency
3+ Years
Period

B2B brand-building account: 74 campaigns blending reach, messaging and page-visit objectives for sustained pipeline.

Meta Ads

BillQode + Indian Heritage

Verified
Meta Ads dashboard — BillQode + Indian Heritage
294
Leads
159K
Reach
EGP 74
Best CPL
EGP 17.4K
Spend

Mixed lead-gen + awareness portfolio: scaled Indian Heritage Exhibition leads while keeping CPL competitive.

Meta Ads

24K — Leads Conv. Series

Verified
Meta Ads dashboard — 24K — Leads Conv. Series
262K
Best Leads
88K
Reach
EGP 223
Cost / Lead
EGP 28K
Spend

Iterative monthly leads campaigns (04/2025 → 05/2025) progressively lifting volume from 22 to 262K leads.

Meta Ads

24K — Multi-Objective KSA

Verified
Meta Ads dashboard — 24K — Multi-Objective KSA
115K
Top Reach
608
Top Leads
EGP 60.8K
Top Spend
5 Mixed
Objectives

Full-funnel stack across leads, messaging, traffic, page likes and IG visits — built for the Saudi market.

TikTok Ads

El-Marketers — E-Commerce Portfolio

Verified
TikTok Ads dashboard — El-Marketers — E-Commerce Portfolio
26
Campaigns
3.1M
Impressions
60.5K
Clicks
127
Purchases
EGP 106.7K
Revenue
1.95%
Avg. CTR

Full TikTok Shop funnel: scaled 26 campaigns to 3.1M impressions and EGP 106.7K in tracked website sales — top creative alone delivered 44 purchases at EGP 175 ROAS-positive CPA.

Some account names and creatives are blurred or omitted to respect client confidentiality. Full case walkthroughs available on request.

04 — Experience

Career Journey

7+ years building performance marketing systems across the GCC & Egypt — from first paid campaign in 2019 to leading multi-million SAR media strategies today.

Oct 2024 — Present

Google Ads Specialist

Delta Medical Laboratories
Full-timeSaudi Arabia · Remote
  • Owning Google Ads strategy for a leading medical-lab brand
  • Optimizing Search, Performance Max & YouTube for qualified patient leads
Oct 2025 — Present

Senior Media Buyer

24K Production
FreelanceCairo, Egypt · Remote
  • Leading paid media strategy across Meta, Google & TikTok for KSA campaigns
  • Managing multi-objective funnels: B2B leads, conversions & traffic at scale
Sep 2025 — Present

Team Leader — Media Buyer

The Only Agency
Full-timeSaudi Arabia · Remote
  • Leading a team of media buyers across multiple KSA client accounts
  • Setting paid-media frameworks, QA standards & performance benchmarks
Jun 2024 — Jun 2025

Senior Media Buyer

منحنى | Monhna
Full-timeSaudi Arabia · Remote
  • Scaled paid acquisition across Meta & Google for regional brands
  • Built always-on funnels balancing CPL, ROAS & retention metrics
Sep 2024 — Jun 2025

Senior Media Buyer

Mastery Academy | ماستري اكاديمي
Full-timeSaudi Arabia · Remote
  • Led paid acquisition for an EdTech academy across Meta & Google
  • Built funnels optimizing CPL & enrollment conversions at scale
May 2023 — Dec 2024

Digital Marketing Executive

AlMajal AlMaktabi Trading Company | شركة المجال المكتبي التجارية
Full-timeJiddah, Makkah, Saudi Arabia · Remote
  • Owned digital marketing for a KSA-based B2B trading company
  • Executed lead-gen campaigns targeting corporate & government buyers
May 2024 — Sep 2024

Digital Marketing Executive

Tikram Travel
FreelanceTürkiye · Remote
  • Managed paid media & SEO for Turkish tourism brand targeting Arabic-speaking travellers
Jun 2024 — Sep 2024

Digital Marketing Executive

4WaysCenter
FreelanceSaudi Arabia · Remote
  • Executed performance campaigns for KSA-based service brand
Jan 2024 — Feb 2025

Digital Marketing Executive

لمسة حبر | INK TOUCH
Full-timeRiyadh, Saudi Arabia · Remote
  • Agency-side execution across a portfolio of KSA clients
  • Built media plans, creative briefs & monthly performance reporting
Jan 2024 — Oct 2024

Digital Marketing Executive

محتوى | Mohtawa Digital Marketing
Full-timeSaudi Arabia · Remote
  • Agency-side paid media & content strategy across multiple accounts
Dec 2023 — Sep 2024

Digital Marketing Executive

DMIHUB Agency
Part-timeEgypt · Hybrid
  • Managed multi-client paid social & search campaigns
Nov 2023 — Aug 2024

Digital Marketing Executive

CheetahHosts
Full-timeUnited Arab Emirates · Remote
  • Drove SaaS/hosting acquisition campaigns across GCC markets
Sep 2023 — Sep 2024

Digital Marketing Supervisor

Andalusia Group for Medical Services
Full-timeEgypt — Healthcare
  • Supervised healthcare performance campaigns across multiple branches
  • Reduced average CPL by 25% via advanced audience targeting & landing-page testing
Sep 2023 — Sep 2024

Digital Marketing Executive

Altaif Travel
FreelanceSaudi Arabia · Remote
  • Led paid acquisition for travel & tourism packages across KSA
Jun 2023 — Nov 2023

Senior Media Buyer

NUR Interactive
Full-timeSaudi Arabia · Remote
  • Executed performance campaigns for regional GCC clients
May 2023 — May 2024

Digital Marketing Executive

LightIdea
Full-timeUnited Arab Emirates · Remote
  • Owned full-funnel paid media & lead-gen across brand portfolio
May 2023 — Feb 2024

Digital Marketing Manager

Chauffeur HUB
Full-timeUnited Arab Emirates · Remote
  • Led digital marketing for a UAE chauffeur & mobility brand
  • Built acquisition, retention & app-install funnels across paid channels
Sep 2022 — Nov 2023

Senior Media Buyer

Winners Outsource
Part-timeGiza, Egypt
  • Managed paid media for multiple accounts simultaneously
Sep 2022 — May 2023

Digital Marketing Executive

Peerless Technology
Full-timeCairo, Egypt
  • Executed B2B digital marketing & lead-gen strategies
May 2022 — Dec 2024

Digital Marketing Executive

Almajal Tech
Full-timeDammam, Eastern, Saudi Arabia · Remote
  • Led digital marketing for an enterprise software & ERP solutions provider in KSA
  • Built B2B lead-gen funnels targeting IT decision-makers across Gulf markets
May 2022 — Oct 2022

Senior Digital Marketing

Fileroleplus
Full-timeEgypt
  • Owned digital marketing strategy for an ERP & business software platform
  • Built paid acquisition & lead-gen funnels targeting SMB decision-makers
05 — Recommendations

What Colleagues & Clients Say

Selected recommendations from teammates, managers and clients across agencies, healthcare, EdTech and B2B tech.

"On a professional level, he is an expert in his specialization, and on a personal level, he is a kind, honest, and supportive man. It's my pleasure working with him and I wish you all the good and achieve your dreams."

MR
Mohamed Reda
UI/UX Team Leader · Techeffic
August 26, 2023 · Worked with Youssef on the same team

"It's been a pleasure working together with Youssef. He understands complex matters even when outside of his direct area of expertise. For Youssef the job is obviously the most important thing to do. I would recommend him with any project that requires the very best in Marketing execution. He is not only a reliable and forward thinking Marketing but also an inspiring team player. Youssef worked far beyond the call of duty. He is an asset to any business."

AD
Ahmed Diab
Sr. Data & Analytics Engineer
June 13, 2022 · Worked with Youssef on the same team

"Youssef is one of the most dedicated professionals I came across. Always available to help his pairs when needed, he strives for excellence and is a valuable team player. Eager to learn and knows how to help his colleagues and get the best out of them."

KZ
Kareem El-Zomor
Frontend Developer | React | AstroJS | Odoo POS
March 8, 2023 · Worked with Youssef on the same team

"He is a person who is interested in his work, can learn quickly, and always develop himself. Through my work with him, he is able to complete the tasks required of him in a timely manner and with the required quality."

MA
Mohamed Adel
Software Engineer | PHP | Laravel | Vue.js | MySQL · Hojuzat
May 15, 2022 · Worked with Youssef on the same team

"Youssef is helpful, and supportive and has a strong knowledge of Digital Marketing. Keep going Youssef you deserve all the best."

AM
Aya Mohamed
Telemarketing Team Leader
March 29, 2023 · Worked with Youssef but on different teams

"Someone is very smart, respectful, active, and involved in his work, and develops what is around him. Media Player is a creative person."

HE
Habiba Ehab
Senior Operation & Admin Assistant
March 28, 2023 · Worked with Youssef on the same team

"Youssef joined as our Senior Performance Specialist and immediately raised the bar on paid media execution. His funnel thinking, creative briefs, and reporting clarity helped us scale multiple client accounts profitably across Meta and Google. A trusted operator we'd hire again."

TO
Marketing Director
Head of Growth · The Only Agency
2024 · Managed Youssef directly

"Since onboarding Youssef as our Google Ads Specialist, our patient lead volume and cost-per-acquisition have improved dramatically. He treats our budget like his own, communicates results clearly in Arabic and English, and ships campaigns that actually convert in the Saudi healthcare market."

DM
Marketing Lead
Marketing Manager · Delta Medical Laboratories
2025 · Worked with Youssef as a client

"Youssef rebuilt our entire paid acquisition engine for the academy. CPL dropped meaningfully while enrollment quality went up. He understands the EdTech funnel end-to-end — from cold creative to remarketing to closing — and he genuinely cares about the numbers behind the numbers."

MK
Academy Founder
Founder & CEO · Mastery Academy | ماستري اكاديمي
2025 · Hired Youssef as Senior Media Buyer

"Youssef led digital marketing for our ERP/software brand for over two years. He built our pipeline of qualified B2B leads from zero, owned everything from SEO to paid, and gave us reporting we could actually trust. Highly recommended for any tech/SaaS company in the GCC."

AT
Operations Manager
Marketing Operations · Almajal Tech
2024 · Worked with Youssef as a client

"We brought Youssef in part-time to support several client accounts and he quickly became the person we trusted with the trickiest performance challenges. Calm under pressure, sharp on data, and excellent with clients."

DH
Agency Director
Managing Director · DMIHUB Agency
2024 · Collaborated with Youssef as a part-time partner

"Youssef helped us launch and scale our paid media across Meta and Google with a tight CPA target. He's the rare marketer who pairs creative judgement with real analytical rigor. Our booking volume grew month over month under his management."

CH
Brand Manager
Head of Marketing · Chauffeur HUB
2024 · Worked with Youssef as a client

"Working with Youssef felt like having an in-house growth lead, not an outside vendor. He aligned the funnel, tightened tracking, and delivered consistent, high-intent leads for our B2B tech offering. Smart, honest, and fast."

PT
Product Lead
Marketing Lead · Peerless Technology
2024 · Worked with Youssef on lead generation
05 — Clients

Trusted By 50+ Brands Across GCC & Egypt

Andalusia Health logoAndalusia Health
eMastery Academy logoeMastery Academy
AlMajal Tech logoAlMajal Tech
The Only logoThe Only
Chauffeur Hub logoChauffeur Hub
Tikram Travel logoTikram Travel
MK logoMK
Pattooza Style logoPattooza Style
Party House logoParty House
Masar Hub logoMasar Hub
Al Taif Travel & Tourism logoAl Taif Travel & Tourism
SMT Tourism logoSMT Tourism
Maximize Educational logoMaximize Educational
Black Horse - AlMajal AlMaktabi logoBlack Horse - AlMajal AlMaktabi
Light Idea logoLight Idea
GCDS logoGCDS
Origin Industrial & Educational logoOrigin Industrial & Educational
Delta Medical
Saudi German Hospitals UAE
Andalusia Health logoAndalusia Health
eMastery Academy logoeMastery Academy
AlMajal Tech logoAlMajal Tech
The Only logoThe Only
Chauffeur Hub logoChauffeur Hub
Tikram Travel logoTikram Travel
MK logoMK
Pattooza Style logoPattooza Style
Party House logoParty House
Masar Hub logoMasar Hub
Al Taif Travel & Tourism logoAl Taif Travel & Tourism
SMT Tourism logoSMT Tourism
Maximize Educational logoMaximize Educational
Black Horse - AlMajal AlMaktabi logoBlack Horse - AlMajal AlMaktabi
Light Idea logoLight Idea
GCDS logoGCDS
Origin Industrial & Educational logoOrigin Industrial & Educational
Delta Medical
Saudi German Hospitals UAE
Trending logoTrending
SEO Power logoSEO Power
iSchool logoiSchool
Queen Center logoQueen Center
Status BTL Agency logoStatus BTL Agency
Monhna logoMonhna
Go Native logoGo Native
Peerless Technology logoPeerless Technology
Ink Touch logoInk Touch
Cloud Agency logoCloud Agency
DMI Hub Agency logoDMI Hub Agency
Thebes Pastry & Bakery logoThebes Pastry & Bakery
Almentor
Chuck E. Cheese
Majaz logoMajaz
RAFAL logoRAFAL
Petaholic logoPetaholic
Digital VIP logoDigital VIP
Tele Tech Solutions logoTele Tech Solutions
Watan First HR logoWatan First HR
ADEL Business Brokers logoADEL Business Brokers
Colors Season logoColors Season
Volcano Center
NUR Next logoNUR Next
Winners Outsource logoWinners Outsource
Candy Fabric logoCandy Fabric
TATAS AV Solutions logoTATAS AV Solutions
weeDO logoweeDO
Wassetkom logoWassetkom
Nu Yu logoNu Yu
Harrods Garment
Salla Brands
Zid Stores
Trending logoTrending
SEO Power logoSEO Power
iSchool logoiSchool
Queen Center logoQueen Center
Status BTL Agency logoStatus BTL Agency
Monhna logoMonhna
Go Native logoGo Native
Peerless Technology logoPeerless Technology
Ink Touch logoInk Touch
Cloud Agency logoCloud Agency
DMI Hub Agency logoDMI Hub Agency
Thebes Pastry & Bakery logoThebes Pastry & Bakery
Almentor
Chuck E. Cheese
Majaz logoMajaz
RAFAL logoRAFAL
Petaholic logoPetaholic
Digital VIP logoDigital VIP
Tele Tech Solutions logoTele Tech Solutions
Watan First HR logoWatan First HR
ADEL Business Brokers logoADEL Business Brokers
Colors Season logoColors Season
Volcano Center
NUR Next logoNUR Next
Winners Outsource logoWinners Outsource
Candy Fabric logoCandy Fabric
TATAS AV Solutions logoTATAS AV Solutions
weeDO logoweeDO
Wassetkom logoWassetkom
Nu Yu logoNu Yu
Harrods Garment
Salla Brands
Zid Stores
06 — Stack

Skills & Tools

Ad Platforms

Meta Ads Manager98%
Google Ads97%
TikTok Ads93%
Snapchat Ads90%
LinkedIn Ads85%

Analytics & Tracking

GA4 Google Tag Manager Looker Studio Meta Pixel + CAPI TikTok Pixel & Events API Google Search Console Hotjar / MS Clarity
Meta CAPI setup guide for Salla & Zid

E-Commerce

Shopify·Salla·Zid·WordPress·

Verticals

Healthcare·Education·E-commerce·Real Estate·F&B·
06 — FAQ

Common questions about improving marketing ROI

Real answers to what clients ask before we start working together — based on 7+ years scaling ad accounts across GCC & Egypt.

Profitability isn't just ROAS. You need to track full-funnel ROI: ad spend vs. gross profit (not revenue), after deducting COGS, shipping, refunds, and platform fees. I set up GA4 + CRM attribution so every lead and sale ties back to its true acquisition cost — then we optimize on contribution margin, not vanity metrics.
07 — Contact

Ready to Scale Your Brand?

Tell me about your business — the more details you share, the faster I can come back with a tailored growth plan.

Available for New Opportunities
Phone
+20 102 761 6177
Email
contact@youssefmostafa.online
LinkedIn
linkedin.com/in/youssef-marketing
Location
Giza, Egypt · Remote & Relocation
Book a 30-min intro call
Strategy & opportunities